What strategies can IVRs use against kiosks to maximize the 28-day advantage of new release movies from Universal, Warner and Fox?

Sell P.V. quicker before 28 day window
Modify rental structure to extend length of rental by 28 days
Trivia contest on radio focused on those titles with 28 day window
Email blast of information on titles
Advertise use posers “Available here 1st”
Facebook page
Use specific New release posters for the movies
Increase the amount of copies you buy on those movies they don’t have
Purchase delivery van & advertise on the side new release/window movies
Weekly emails
Shelf talkers- new this week
Exclusive sections
Changeable letter sign “Available Now”
Using Ingram web site to promote Available here 1st
Use social networking to educate customers
Highlight titles throughout the store
Myvideostore email blast
Store newsletter
Event promotion based around community
Big signs legible from street
Advertise radio, print, posters
Guarantee stock on those titles
Offer excitement for seeing the movie first
Calendar showing when available at you store compared to competition
Rent so many windowed titles get some free helps educate customers on windows
Chicken suit advertising
Advertise at local theatres
Birthday club get free restricted title
Local pizza box inserts
Marquee sign promoting movies here first
Bundling a 28 day delay title with other title
Word of mouth
Value of not wasting time in line at redbox
Highlight the video store experience
Promo for renting titles in the window
Inserts in rental boxes
Increase copy depth on those titles
Boost up advertising
Hand out coupons at local redbox

If you are one of the only sources for rentals of new release movies from Universal, Warner and Fox, do you believe a premium or higher rental rate should be charged?

Reasons we should
Better profit
Supply and demand you’re the only one who has it ( no competition)
To make more profits since the cost has gone up
Blu-ray movies are more expensive
People will pay more to rent it
Makes other items in store seem to be better priced
Brings more attention to those movies
More income we could buy more copies
Shows people you have something of value
Can’t get them anywhere else
We get what you want
Consumers are starting to have more income economy improving
Perceived value
We have the product and we can
Bundle other services with the higher price
Can drop price after 28 days
Price comparison to theatre pricing shows value
Majority of customers want to see movie in first 28 days
Only in town rental service
Cover your loses
Don’t have to rent as many movies
Don’t have to purchase as many movies
Have more room for running specials
Inflation
Human contact take advantage of personal services
To pay bills
Quality of service
Exclusivity
Better quality movies
New release drives the market
Turn ROI on that title sooner
Doesn’t devalue industry
Still cheap entertainment
Use 28 day delay to your advantage

Reasons we should not
Competition
Confused customers
Angered customers
Customers more inclined to buy
Turns advantages into disadvantages
Economy
Drives people to walmart
Lose loyal customers
Encourages piracy
Encourages competition to move in on you
People may not do add-ons with higher pricing
Customers will respect you and come back
Run up against $5 and they can rent it at BB for that
Price point to close to retail
Don’t want to take advantage of the studios
Needs to be affordable
Think bad of you like your scamming them
Fear of change
Wait for all studios to get on board with windows before raising rates
Hard to work in deals 4 for $10 etc
Pay per view same price
Library offers free rentals
To confusing for customers
Separate sections for different pricing is labor intensive
Customers don’t care what studio is on delay
It won’t get redbox customers back they are hooked on cheaper pricing
KISS keep it simple stupid
Promotes theft with the higher pricing
Hard to get employees to explain things
Bad 1st last impression
Not all product has 28 day window
They will find and rent a cheaper movie
Need different marketing tools
People are looking for ways to lower cost not increase them
Afraid of the economy
How to explain it to customers
Competition doesn’t do it
Rather rent 2 for $8 then 1 for $5
Prices are good already
Other product prices need to drop
People will wait longer for movie
VOD
Short term benefit long term disaster
Slows impulse rentals and purchases

The monthly subscription rental model (1 at a time for $24.99, 2 at a time for $29.99) can help compete against vending and Netflix. Should we offer this to customers?

Reasons we should
Locks them into your store
Guaranteed sales
Forming a habit of coming into a store
People like to feel they are getting a good deal
Guarantees repeat customers
Increase traffic from people who participate
Consistent cash flow
Slippage
Steady cash flow
Great deal for customers who rent a lot
Brings in new customers
Keeps people loyal
Compete with redbox and netflix
Increases per person revenue
Simple program
Possible add on sales
No money exchange transaction fees
Add on to subscription with added services
No late fees or tracking them
Increased foot traffic
Renewable credit card
Push it more to customers who are paying late fees
Keep customers (customer loyalty)
Secure customers
Value perception
Family convenience
Lose customers who might actually want a subscription model
Exclusive club mentality
Gets people to watch a wider range of titles
Customers don’t need to bring money
Lower credit card cost
Could advertise less then $.50 a night if charge $30
Digital perks
Compete with kiosk
Subscription for only older movies
Rent for pennies a day
Good for honest renters
Easier for kids to rent on family subscription plan
Spreads out demand through the week

Reasons why we should not
Sales staff needed
Reduces top end customers
Price competitive with netflix
Less copies available to customers
More chance of lost damaged movies
Less visits from the customer
Would need to buy more copies
The people you sign up are probably already loyal customers
Already offer discount cards
Lose money
Getting back “late” movies
Monthly bill not pocket change
Possible loose on add on sales because didn’t bring their wallet
More expensive then netflix larger inventory
No late fee collecting
Due dates
Have to change business model
Update system to automatically renew
Difficult to sell
People don’t like change
Need to have EFT system
Can get customers confused with other services ie… blu-ray and games
Movies will be gone to long
Keeps main titles unavailable for renting
Need more new releases
No reservations
No cash business
No timely sign up
Customer gets to much of a good deal
Extra inventory
Can’t use advantage of new 28 day pricing

What strategies can we use to target Netflix customers using our advantage of new release movies?

Customer Survey informing them and offering a prize drawing for filling out survey
Turn in a competitors card and get a free offer
Social Networking to promote and advertise
Text coupons
Ingram Website
Watch what you want when you want it
No monthly premium to pay every month no matter what
Quicker turn around time of available new releases
We have 3D glasses
Make flyer for why wait 28 days
Know ahead of time what you are going to watch
Educate public on 28 days
Tell customers to try netflix and see how long it takes to get movies
Have a netflix sample in-store to show them how they come
Have Employees continually remind customers about windows
Why wait 28 day signage
Instant gratification
Customer service makes it personal
Damages from netflix- you don’t have to wait for a replacement from video store
Radio ads
R-rated movies- you can control the content going out.
Immediate gratification
Focus on value netflix sends old movies we have the newest
Even titles that aren’t delayed are delayed at netflix with their queue
Start your own subscription rental plan
Signs saying still waiting for your netflix movie? We have it now
Display netflix queue on computer showing extra delay
Promote long mailing time
Don’t let somebody else choose your movie
Replace damaged media with on demand media
Customer input/movie knowledge
Versatility
Provide a one stop shop for the entire family
R.T.I. repair machine
Refer a friend from netflix get free rental
Have choice
Rent as many as you want
Spontaneity is huge
Offer low priced subscriptions
Promote fresher TV series selection and breadth of title
Advertise getting product on the same day

What in-store strategies can we use to keep customers from straying to Netflix?

in-store merchandising?
Punch cards
Coupon cross promotions
Chat up customers
Highlight sleeper titles
Word of mouth
Use store receipt for advertising new upcoming releases
Signage
Family satisfaction all ages 8,16,50
Quality assurance
Trusted advisor
10 best movies for the Award shows
Grouping together 28 day titles
Educate staff to educate customers
Shelf talkers
Watch what you want when you want
What does netflix do for our community compared to what we do for it
Break down the money per older movie - how much are they really paying
Put it on the In store loop
Bring in lost netflix movies and we will fill them for you
Early return credit for bringing movie back early
Offer changing promotions
Question customers on the real value of netflix
Focus on the poor quality of netflix streaming and redbox disc
Post top 10 reasons to rent here instead of netflix or redbox
Promote living in the moment right here right now!
In store themes
Sign “ netflix bought all our old films”
Diagram to show turn around time for netflix
Every transaction employee mentions next titles on delay
R.T.I. repair machine
Counter card
Real people, real service, real value

What can we do to show value and attract consumers?

Promote 28 day window
Promote the social experience
Put trailers on face book and websites
Buy bulk copies from closed stores for sidewalk sales
Great customer service
Promotions in general
Pricing
Buy-sell-trade
Locally owned/operated show the value and community commitment
New older titles for $4.99
Buy 2 Get 1 Free, 6 month old $9.95 cost per movie
Disc repair machines as customer service. $4.00 per disc
Build a relationship with your customers.
Social media/networking
Show larger price and smaller price so customers can see they got a deal
Bundle specials ( bundle and save)
Focus on supporting local community events and programs
Attractive posters noticeable sale stickers or signs
Movie trivia games
Bring in value product
Offering buy one get one free PV
Face to face contact
DumDum suckers @ the counter
Exclusive product
Product guarantee
local paper ads ex… top 5 movies of the week
Utilizing posters from VBG kits
Banner outside of store
Box stuffers/flyers
Tier pricing
Cross promoting with local business
Daily specials
PV sales
Multiple movies for longer time frame
Gift card $30 sell for $25 perceived value
Clean welcoming environment
Game Rentals
Family packs - bundles with pop or popcorn
Selection include games and catalog
NR PV after one month
Window decals showing various value added promos
Advertise on internet
Cross promote video and tanning
Everything in store for sale
Show advertise the actual break down in pricing compared to redbox/netflix
Value of not wasting time in line at redbox
Highlight the video store experience
Value of game rental compared to buying at $60
Prominent signage for catalog with the cheaper pricing
Change store colors
Varied subscription plans showing multiple options
Survey your customers
Initiate contact with mailers to bring customers back in
Get involved with your city council
Rewards to loyal customers
Always remind customers that they could save money
Personalize everything
Themes in store
Word of mouth
Sidewalk signs
Actual people holding signs in your face advertising
Advertise difference between us and netflix and redbox
Know about movies to sell
5 movies for 5 days
Rent NR get catalog free
Stress entertainment for $ per hour
Track competition
Give free kids videos
Have game contest in store
Selling on Amazon
Buy heavy on warehouse deals such as games from Amazon
Run specials
Late fee forgiveness
Previously viewed sales
Scratch free
Run specials
Multi day rental value
Community support through donations
Price your giveaways
Promote large diverse catalog section
Taking care of customers on the spot (damaged disc/late fees)
Match redbox pricing over multi day rental
Sale on PV Movies
Promote TV series
Free 1st Monday Movie to combat free code from redbox