VIDEO STORES & TANNING

  It is common knowledge that Sun Ergoline (now Ergoline) pioneered this unusual, though phenomenally successful business combination. What began as a limited test marketing project in 1992 has today grown into one of the most mutually beneficial relationships in the history of the industry. Indoor tanning and video work well together for several basic reasons, but it has to be understood that the two businesses have virtually nothing in common. That is, few people would plan their days around getting a tan and then renting a movie.

What allows the businesses to work so well together is the fact that they compliment each other almost perfectly. Video stores are busiest Friday, Saturday and Sunday while tanning salons see most customers Monday through Thursday. Tanning salons do the majority of business from January to June, yet these are often the slowest times of the year for video stores.

Ergoline recognized the fact that the video store could use the same personnel to staff both businesses thus maximizing employee effectiveness. Ergoline is the #1 manufacturer of professional tanning beds world-wide and has decades of experience in assisting business owners. For a free break-even and return-on-investment analysis, contact Ergoline toll-free at 888.771.0996 or visit us at www.sunergoline.com